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New footage showing the success of a number of FARM-Africa’s projects in Kenya has been released on NFU online as the charity fundraising gathers pace. Since its launch in August to mark the NFU centenary year the Africa 100 appeal has raised more than £50,000 to support farming projects in East Africa. Now a new online video has been published showing that, despite the credit crunch, people are still coming forward to support the appeal. The video has been produced from footage gathered by NFU head of communications Sarah Whitelock who witnessed first-hand how FARM-Africa is making a real difference helping small-scale farmers boost food production. Her footage and pictures, together with a voiceover provided free of charge by BBC presenter John Craven, form the basis of the Africa 100 film. “What struck me every time I met a Kenyan farmer or smallholder who took part in a project was their entrepreneurial approach”, she said. “They had seen an opportunity to improve food security on their farm and seized it. Each talked proudly of the changes they had made and the benefits they had experienced, ranging from the introduction of new sweet potato varieties rich in vitamin A to new silage technology which has increased milk production for dairy farmers. “It was an extraordinary experience and I was astonished to see the dramatic effects the projects have had on the lives of farmers, their families and even the local community. “I hope watching the film gives some insight into the type of projects we are hoping to fund and inspire people, despite the difficult economic climate, to support the appeal.” Notes to editors: 1. To find out more or to make a donation, visit www.africa100appeal.com or call 020 7430 0440. 2. Africa 100 aims to help increase staple food production for small-scale farming communities in East Africa, where 80 per cent of the population relies on agriculture, but achieves only about a third of the potential productivity for the area. 3. The majority of African farmers struggle to produce sufficient crops for their own communities, and as world prices continue to soar, their ability to feed their families is put at risk. 4. The industry-wide appeal is the inspiration of the NFU and FARM-Africa, a specialist agricultural charity with more than 20 years of experience of working in East Africa. 5. Africa 100 is not about food aid. Donations are used to fund projects using innovative, but proven, on-farm technologies to help them to produce more food to ensure future generations don’t have to depend on handouts.
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