The NFU has teamed up with leading toy manufacturer Britains to give thousands of children who love the countryside the chance to win a mini farm of their own.
Two competitions - a national poetry challenge and colouring-in contest - were launched at LEAF’s Open Farm Sunday yesterday and will be promoted at farm shops, in schools and by the NFU’s Let’s Talk Farming roadshow.
The poetry competition is open to eight to 12 year-olds across England and Wales, while a farm scene colouring-in contest is aimed at four to seven year olds. The winners of each challenge in eight regions across England and Wales will receive £100 of Britains Farm Toys.
NFU campaigns and events officer Jon Chinery said: “We know thousands of children are fanatical about life on farms and the British countryside so we hope this competition lets them show their creative side.
“Open Farm Sunday is an ideal launch pad for this initiative as it is sometimes the first experience for many young people of the world behind the farm gates. The NFU Let’s Talk Farming roadshow will visit more than 80 county shows, schools and town centres this year and is another great way to promote the competitions.”
The Let’s Talk Farming roadshow features Annabelle the model dairy cow, a farmland stage with Astroturf floor, landscape backdrop with video footage of farm animals, tractors and crops, straw bale and cow-hide seats.
Craig Varley, Learning Curve’s Director of Marketing for OEM & Farm, said: “Following the success of Britains partnership with the NFU last year we’re excited to be supporting the Open Farm Sunday campaign once again and hope that our involvement will actively encourage children to engage in farm play as well as take an active interest in the country they live in.”
More information on the competitions can be found here.
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