The winner of a national challenge to capture on camera how dairy cows contribute to the British landscape has been announced.
The competition was launched as part of Mission Milk, the NFU and Women’s Institute campaign to highlight the falling returns that are threatening so many dairy farming businesses and call on consumer support.
NFWI Public Affairs chairman Marylyn Haines-Evans selected an image from Devon WI member Doreen Rew as the winner. The photograph shows Holstein Fresian cows grazing in quintessentially lush British parkland in Devon’s Culm Valley.
NFU campaigns and events officer Jon Chinery said: “Grazing livestock are hugely important to the ecology and environment of the hills, uplands and other grassland areas. We are delighted that this competition encouraged so many people to capture the role of dairy cows in this process on camera.
“Joining forces with the the WI for Mission Milk was an excellent opportunity to highlight some of the issues facing dairy farmers and work with a powerful national voice to call on consumers to actively look for British dairy products.”
Mrs Rew wins £250 of Farm Stay UK vouchers which can be spent in one of more than 1000 farms providing bed and breakfast and self-catering accommodation throughout the UK.
For more information about Mission Milk visit www.thewi.org.uk/missionmilk
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