Findings that show more British beef and lamb is being stocked in our supermarkets have been welcomed by the NFU livestock board.
The latest Eblex Beef and Lamb Watch Survey, carried out during August 2011, found 83% of packs in supermarket chiller cabinets were British. The share represents the highest level since the quarterly survey was started in its current form in August 2008.
In addition, 56% of beef and 65% of lamb packs carried the Red Tractor farm assurance logo.
Alistair Mackintosh, NFU livestock board chairman, said: “Our livestock farmers produce a product that is second to none and we are pleased to see that the major supermarkets are choosing to back British. There has been a consistent improvement in home sourcing of beef and we now look to see this commitment carry on into the future.
“We will remain vigilant on pack labelling including retailer support for the use of the Red Tractor logo, to ensure customers can continue to buy beef and lamb produced to leading standards of food safety and animal welfare.”
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