EBLEX is launching a Red Tractor beef and lamb advertising campaign this autumn as part of the AHDB/AFS Red Tractor – A Good Food Story marketing programme.
The Campaign
The campaign comprises of TV and digital sponsorship of ITV1’s daily weekday show ‘Britain’s Best Dish’ which runs for 8 weeks starting from Monday 2nd August at 5pm. The prime time show is watched by over 2 million viewers.
In addition, press ads will run in a selection of newspaper supplements, weekly and monthly magazines, and online display ads though the autumn and up until Christmas. The campaign will be supported by a full PR campaign fronted by Nadia Sawalha inviting consumers to share their Good Food Stories of memorable meal times.
Heavy weight social media activity using Facebook, Twitter and You Tube will dovetail into the advertising and PR programmes to ensure consumers get to hear what a good food story Red Tractor beef and lamb is!
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