The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 22 January 2012, show 
Tesco dropping in market share while Iceland puts in its strongest performance in 10 years.
Kantar Worldpanel have today published their retail analysis for the 12 week period ending the 22nd January 2012. Kantar Worldpanel outline that the grocery market is growing at 4.2% per year which remains below the food inflation rate as shoppers continue to seek value for money.
The analysis shows that Tesco have dropped 0.6% to take them down to 29.9% of market share. This is in contrast to both ASDA who have grown to account for 17.5% due to their acquisition of Netto and Sainsburys who now account for 16.7% of market share. This is the largest market share Sainsburys have seen since 2003.
Edward Garner, director at Kantar Worldpanel, explains: “Iceland’s 2.1% share is at its highest for 10 years as shoppers continue to manage down their spending. With bids for the chain closing today, these figures are promising for potential buyers and show the importance of a good value-for-money message in today’s grocery market.”
Elsewhere, Aldi and Lidl continue their strong run, both increasing their shares to 3.5% and 2.5% respectively. However, the disappearance of Netto means that the size of the total discount sector is relatively unchanged at 6%.
With these shifts within the market each of the retailers are going to be contesting for consumer attention, this is likely to lead to an increase in promotions and new product development.
With thanks to Kantar Worldpanel
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