According to consumer data covering 14 million shoppers at one of the leading retailers, dunhumby data has shown the following information highlighting the winners and losers in eggs:
- Sales of Eggs have fallen 1%, by value and volume, in the last 12 months.
- Free Range Eggs are the only type to have seen growth, 8% by value and 7% by volume.
- Customer penetration and purchase frequency has increased for Free Range eggs and contributed to the growth in sales, as well as increased distribution.
- Free Range eggs account for over 63% of total Egg sales.
- Organic Eggs have seen the strongest decline in sales, despite falling prices over the last year. This decline in sales is likely to be due to a decline in distribution of 17%.
To get a full copy of the report, or to find out how dunhumby data could help your business, please contact clare.smith@nfu.org.uk with your NFU membership number
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