It’s certainly been a busy few months for the poultry sector when it comes to the world wide web and the growing presence of social media.
The launch of on online ordering system for Christmas packaging at UK Turkeys no doubt helped increase traffic to the popular site – an impressive 218% increase in visitors comparing December 2010 to December 2011. Page impressions were up a staggering 507% as well.
The Welfare of Laying Hens Directive might not be an obvious sell to the consumer, but the NFU’s zero-cost Good Egg campaign – which we used to name and praise those companies pledging to support new higher welfare systems – was the most popular news page in January at NFU online, which is not bad considering it was only there for two weeks. Press coverage for the campaign was impressive, including the trade press such as The Grocer, major news agency the Press Association, and dozens of regional newspapers. More importantly, within a matter of days the poultry team and communications department had been contacted by many companies keen to join up. An update to the campaign is due soon.
With an increased presence on Facebook and more activity in Twitter, plus a launch of a new completion, the Great British Chicken website increased visitors from 4927 in December to 12,865 in January, which is an increase of 152%. An average of 8,180 people visit the site every month. A new competition surrounding the Jubilee is set to launch soon and we are expected to increase the number of recipes dramatically. Love Chicken has a small number of followers on Twitter – but increasing all the time – at 224. Impressively, the latest competition, with just days left until it finishes, had received more than 5,000 email entries and around 800 postal entries
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