Announcing the plan, which echoes a call from the NFU earlier in the year, Secretary of State Liz Truss also pledged to make 2016 the Year of British Food, with a series of celebratory events. And she confirmed the creation of a Great British Food Unit early next year, joining together Defra and UKTI’s work to more effectively promote exports, support inward investment and champion the excellence of British food and drink.
In August, we called for a focus on agricultural growth which would be a partnership of industry and government Backing British Farming, valuing and buying more British food and helping to set a framework which supports increasing production.
Responding to today’s announcement, NFU President Meurig Raymond said the new campaign will play a vital part in this.
“We are glad to see government and leading food pioneers backing this campaign which will highlight the importance of backing British Farming,” he said.
“Anything which can showcase British farming and farmers, not just for they food they produce, but for the value the British farming industry adds to the economy, employment and our beautiful and diverse countryside is a step in the right direction.”
Mr Raymond added: “The British public have told us time and time again that they want to buy British and we hope that this campaign will help them to increasingly have that option in the future.”