Prof Jebb said: “We need to change the whole food environment; the ways we produce, process, distribute and sell food, so that it is geared towards a more nutritious diet. It’s only by changing supply and demand that we can create a more sustainable food system.”
It’s acknowledged that “the primary ingredients that are being produced are at the heart of a healthy diet” however the food industry should work with farmers to produce the right sort of food for good health. Prof Jebb also suggested that:
- Farming practices that conserve the nutritional value of the soil;
- Retain nutrients and fibre during processing;
- Look at the varieties we grow to get the highest concentrations of vitamins and other plant compounds;
- Research to increase yields in agriculture whilst enhancing nutritional value and maintaining the ecosystem; and
- Re-evaluate the balance of land used for animals and crops.
- “Primary production is the first step on the road to better food”
- Reconnecting with our food and encouraging people to make better choices is key.
See Professor Jebb's presentation in full here