Reconnecting children
28 March 2008
ASDA is aiming to educate children about the importance of farming to their diets, and the nation as a whole.
The supermarket chain's Connecting Children scheme was piloted last week with five to ten-year-olds who spent a day learning about British farming.
Anglo Beef Processors (ABP) is working with ASDA to manage the project which sees a series of hands-on activities take place to show the children where their food comes from.
Parents are also encouraged to take part with a tasting vehicle on site giving cooking demonstrations and offering samples.
Jim Viggars, meat buyer at ASDA, said: "It is vital for everyone that our children are getting the opportunity to eat the right food and stay healthy.
"This launch is just one of a range of activities ASDA is developing to educate and encourage children to think about where their food comes from in a fun and informative way, while demonstrating just how good healthy food can taste."
Each session run by ASDA at the launch event at Whiston Junior and Infant School (pictured) started with a talk from a farmer, followed by activities ranging from milking a demonstration cow and making butter, to interactive games that focus on how food gets from farm gate to plate.
A goody bag, including recipe cards and fun games, was also handed out to each child at the end of the day.
ASDA plans to roll out its school programme across other major cities later this year.
The NFU's Why Beef and Sheep Farming Matters Cooking Roadshow draws to a close next week having toured the country. Watch the video below or click here to find out more.
