Attended by MEPs and held in the European parliament (Tuesday 8 April) the event will take place later today.
Backing the Business of British Farming highlights how important farming and food production is to the UK and European economies and vital to growth and employment in rural areas across the continent.
Stay updated with the launch – follow @NFUsInBrussels on Twitter from 5pm
NFU President Meurig Raymond said: “We are calling on members of the European Parliament to help maximize the potential of our industry and create a policy environment in which our farmers and growers can thrive.
“We are urging candidates for the European Parliament elections to support sustainable and competitive food production. To achieve this, investment in the sector must be stepped up significantly, research and innovation encouraged and policy formulated based on sound science. Safeguarding the environment must go hand in hand with agricultural production and the food chain also needs to work better to enable farmers to get a better return from the market. We also believe that fair and balanced free trade agreements with global partners are crucial.
“UK agriculture is good for the economy, for the environment, for growth and employment and ensures quality food supplies for consumers not just in the UK but across the world. European policies and legislation play a major part in shaping the framework in which farming operates. We look forward to working closely with MEPs for the next parliamentary term and beyond.”