Farmers and growers will champion high quality British food and drink at a series of events at supermarkets.
In support of Red Tractor Week, NFU members will be at stores, with tractors, to talk to shoppers about the work they do getting great tasting regional produce from field to fork. They will also encourage people to look for the Red Tractor logo on-pack in stores.
The stores include Asda at Milton Keynes Supercentre, Bletcham Way, Milton Keynes, which farmers will visit on Monday (12 Seprtember 2016).
NFU Deputy President Minette Batters said: “Red Tractor Week offers a great opportunity for farmers and growers to talk to the public and promote great British food and farming.
“We have a great story to tell. The food and farming sector provides jobs to some 3.9 million people and combined contributes to the economy a massive £108 billion.
“The Red Tractor Assurance scheme means that shoppers can trace their food from farm to fork.
“The Red Tractor logo is a world leading standard for quality, food safety, traceability, animal welfare and a cared for environment. I am delighted that the NFU is working together with Assured Food Standards to promote the Red Tractor.”
Backed by farmer and television presenter Adam Henson, Red Tractor Week (12-18 September) marks the launch of the biggest on-pack promotion to date with promotional stickers on an extensive range of food products.
Red Tractor is giving away a Premier Cottages UK mini break worth £300 every day for 10 weeks. To find out whether they have won, shoppers simply have to visit the Red Tractor website, where they will also find out more about the Red Tractor scheme.
Adam Henson, Red Tractor ambassador, said: “Living and working on a farm is the hardest, wonderful and rewarding thing I have ever done and I want people to continue supporting all our farmers.
“Visiting the Red Tractor website is a great opportunity for people to understand the standards behind UK farming and food preparation. If you win one of the daily holiday prizes you also get to stay in the wonderful UK countryside and see where much of our UK food comes from.”