A new national project examining how the NFU could engage and connect with its farmer and grower members in the future is to be managed by North East Regional Director Adam Bedford, as part of a three-month temporary secondment role.
The project aims to ensure the NFU is able to continue delivering the best representation, advice and services to its members in a rapidly changing world.
The need to be flexible and innovative has been brought into sharp focus over recent months, with Covid-19 impacting on the NFU’s usual programme of events.
In response to the crisis, regional and national teams have moved quickly to implement new ways of working. The project will explore what lessons can be learnt and how the NFU can bring together various approaches to achieve the best solutions for different members with different preferences.
With Adam in a temporary new role, a colleague from the South West regional team has moved north to cover as Regional Director during what will be a hectic few months as the Brexit deadline looms.
Andrew Butler has experience within the dairy sector and has worked for the NFU since 2007, most recently as the county adviser in Devon.