The pilot phase of a ground-breaking communications project to highlight farmers’ custodianship of the South Downs National Park is up and running.
Coded waymarks have been installed along the South Downs Way. Visitors simply scan a QR or NFC code with a smart phone to view a video from each farmer along the route between the Arun and Adur rivers in West Sussex. Six farmers feature in films talking about their farms, crops, livestock and environmental work. The project has been 50% funded by farmers in the Arun to Adur Farmers’ Group and the South Downs National Park Authority, with support from the NFU and the West Grinstead ploughing match.
Walkers can watch films featuring: Tim Lock, Bury & Houghton Farms; Richard Goring, Wiston Estate; Andrew Flake, Coombes Farm; Graham Kittle, Sullington Manor Farm; Peter Knight, Norfolk Estate [pictured] and Dominic Gardner, of Angmering Park, who devised the project with his wife Penny .
Bruce Fowkes, Farming Officer for the South Downs National Park Authority, said:
“More than ever we need people to appreciate the value of the work farmers do in the National Park. The mosaic of fields and hedgerows you see in the South Downs’ landscapes are a part what draws in millions of people every year – but how many think about the work that goes into caring for the National Park and the wildlife that lives here at the same time as producing good quality food.
“It’s great to see our farmers working together and coming up with innovative ideas to tell the story of their work.”