Mr Roberts also raised the issue of the BBC programme Meat: A Threat To Our Planet? which had been broadcast a few days earlier, prompting many farmers to contact the BBC to complain.
“It was very biased, but in a way I felt it was the biggest advert we could possibly have for our standards. Whenever possible we should get politicians out on a farm and show it to them,” he said.
“I would urge you to talk to election candidates about this – not every country is the same and it doesn’t do any harm to remind them what our standards actually are.”
Mr Roberts said he had made several media appearances in the wake of the programme, but reminded the meeting that social media sites, like Twitter and Facebook, were also good ways for farmers to show the public what they did.
“We have smartphones in our hand that let us communicate with thousands of people and it is actually an easy thing to do, so I’d urge you to give it a try,” he said.
Outgoing county chairman Haydn Garrett was thanked for all his hard work by incoming chairman Tom Kimber.
• Deanna Gladki of West Somerset picked up the award for best performing branch.