Strawberry Fields Forever


A Devon farm shop has been named the best in the region at the 2020 Farm Shop & Deli Awards.
Strawberry Fields Farm Shop at Lifton took the award for best large retailer and was also South West regional winner.

The virtual awards ceremony was broadcast via social media, following the postponement of the Farm Shop & Deli Show, where they are usually announced, due to coronavirus.

Chosen from a shortlist of 51 businesses the awards, held in partnership with The Grocer, recognise the very best standards in speciality retail and celebrate the highest levels of service, product knowledge, initiative, innovation and community involvement.

Journalist Nigel Barden, chair of the judges panel, paid tribute to the ‘phenomenally high’ quality of finalists, adding: “not only do they patently care about their customers, but the sense of community they’ve exhibited, particularly recently, shows how fortunate we are to have such remarkable artisan food retailers, in our midst.”

Of Strawberry Fields the judges said: “This farm shop is ambitious and forward thinking. A proper joined up business. Loved the fact they’re self-sufficient for electricity via eco-friendly means. Some talk the talk; these guys walk the walk!”

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