This year’s Sheep South West event at Umberleigh in Devon included a visit from a group of US sheep farmers, who came to learn more about the quality and taste of UK lamb in a bid to build a better understanding between the two countries.
Organised by the AHDB, the six-day inward mission included tours of farms, supermarkets, a livestock market and food processors as well as the trip to Umberleigh, where they had a chance to see the variety of different breeds, engage with farmers and meet industry stakeholders. The farmers also visited Sedgemoor livestock market (pictured) and heard from NFU chief livestock adviser John Royle and South West regional policy manager Alex Stevens.
AHDB senior export manager Susana Morris said the visit was the perfect platform to showcase the UK industry and better understand US sheep production.
“This was an incredibly important visit as it provided us with the opportunity to highlight the exceptional standard and taste of UK lamb. There are some misconceptions around our sheep industry within the American marketplace and we are looking to rectify that," she said.
“During the visit, the delegates got first-hand insight into the production process within the UK – covering animal welfare, innovation on products, traceability and genetics."