Meet the eight Open Farm Sunday ambassadors who are ready to help support farmers, crofters and smallholders taking part this year's Open Farm Sunday event on 27 June 2021.
Organisers of Open Farm Sunday, Linking Environment And Farming (LEAF), announce eight ambassadors appointed to the farming ambassadors' role. They're appointed to encourage and support farmers looking to open their farms to the public. They will share ideas to engage visitors and give practical information on how to implement safe and fun social distancing.
This year LEAF Open Farm Sunday (LOFS) is putting a strong focus on hosting small, socially distanced farm walks and talks to provide an intimate insight to what happens on farm.
Annabel Shackleton, LEAF Open Farm Sunday Manager, commented: “This year we are seeing more people spending time in the great outdoors and cooking from scratch, and there is a genuine interest across society to learn about where food comes from, the work farmers do and how the countryside is managed.
“With staycations and trips to the countryside increasing, we anticipate there will be more people than ever wanting to visit a farm this summer, and we want to encourage as many farmers as possible to get involved with the confidence they can manage their events safely.
“In order to support farmers, we felt it was important to establish a strong network of ambassadors who have knowledge and experience in on-farm events and LEAF Open Farm Sunday. We are very excited to welcome five new ambassadors, and welcome back three former co-ordinators, forming a strong network to support anyone considering taking part.”
In addition to being on hand to speak one-to-one with farmers, co-ordinating regional groups and presenting at events, ambassadors are recording a series of short videos to help with the planning of a LEAF Open Farm Sunday event. Topics covered include how to create a hand-washing station, using a ticketing system to manage the number and flow of visitors through to communications support and creative activity ideas. Check these out on the LEAF Open Farm Sunday website alongside a range of other free resources.
Meet the ambassadors
The new appointments are:
- Anne Mair-Chapman (North East – England) farms with her family in North Northumberland, including Suffolk and Blue Texel Sheep.
- Jon Myhill (East – England) is a crop-consultant, specialising in energy and forage, and Director of MB Farming Ltd, a contracting business in Norfolk and Suffolk.
- Molly Biddell (South East – England) supports her family-run diversified estate in Surrey as well as working as a Policy Analyst in the Savills Rural Research team.
- Rona Amiss (South West – England) is a first generation, tenanted farmer on the most southerly point of mainland UK and operates her own farm diversification.
- Helen Chappell (North West – England) runs a traditional mixed dairy and arable farm that has been in the family for 7 generations.
They join Andy Guy (Midlands – England), Jamie McCoy (Wales) and Rebecca Dawes (Scotland) who have all been reappointed, having worked with LEAF Open Farm Sunday for more than five years and each hosting their own on-farm events.
Online farmer meetings
The ambassadors will be hosting three online farmer meetings open to anyone interested in taking part in LOFS, or any experienced hosts looking for new ideas.
During the one-hour zoom call, there will be an opportunity to meet some of the new ambassadors, listen to their top tips, answer questions, shares ideas and speak to hosts.
The LEAF Open Farm Sunday Top Tip sessions will take place on:
- Monday 10 May, 19:30 - 20:30
- Wednesday 12 May, 12:30 - 13:30
- Friday 14 May, 08:00 - 09:00
To find out more about the ambassadors or register to host an event, visit www.farmsunday.org.Following registration, hosts will receive a handbook with guidance on how to ensure events comply with on-farm health and safety regulations.
Find LOFS on social media
More from the NFU
Keep your eyes peeled for more updates including resources to make your event a success soon.