NFU Discovery Barn attracts 57,000 visitors during 2019 season

NFU Discovery Barn 2019_69752

The NFU's Discovery Barn has completed its 2019 season, racking up a total of 35 events across England and Wales.

From food festivals and schools events, to summer festivals and country shows, the much-loved Discovery Barn has taken the NFU's food and farming messages to nearly 57,000 children and adults, the best year yet for the Let’s Talk Farming roadshow.

Inspiring children about food and farming, the activities in the Discovery Barn actively encourage children to think about the importance of British farming and where their food comes from. 

What our visitors said:

“This is the best place I have ever been to.”
“Best thing ever.”
“We came last year and couldn’t wait to come back.”
“VR is a fantastic way to get kids from the city to share countryside activities.”
“Best day ever!”
“Great for special needs.”
"You have an amazing stand, it's incredible."
"The VR is so cool."
"This is wonderful for children."
"This is my favourite stand here."
"It's good that you're engaging the next generation."
"Guys, come over here, it's the best thing ever!"
"This is awesome!"
"Best stand on the field."
"Thank you very much, my kids loved that."

NFU Discovery Barn 2019_69735

Pictured above: The Countess of Wessex with NFU Vice President Stuart Roberts and East Anglia Regional Director Rachel Carrington

Virtual reality (VR) was also a big hit with families. The VR was a new addition to the Barn for 2019 and provided children and adults alike the opportunity to immerse themselves into what it’s like to be a farmer, whether that's sitting in the driving seat of a combine harvester or spending the day in a dairy farm getting up close and personal with the cows.

The NFU is working to add more 360 degree videos to the mix next year. The Yorkshire Post featured an article about the VR at its final event of the season at Countryside Live on the Yorkshire Showground highlighting the new immersive way to teach young people about farming.

NFU Discovery Barn 2019_69739

Pictured above: Children enjoying the 360 degree virtual reality experience

NFU Discovery Barn 2019_69756

Pictured above: Liz Truss MP and NFU county adviser for Norfolk John Newton

The Discovery Barn in numbers:

  • Number of events during 2019: 35
  • Total number of event days: 70
  • Total footfall: 56,965 people
  • Average age of visitor: 6
  • Number of times Annabel (below) has been milked:10,000 +

Discovery Barn at Whittington C of E Primary School March 18_52692

Published: 28/10/2019 at 10:08

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