For the second year running, the has NFU joined IGD’s industry-wide campaign to change household waste behaviour through employees
We have been taking part in this initiative called ‘Working on Waste’ initially launched in October last year, which brings together food and grocery companies in a bid to assist their employees reduce household food waste in their homes.
Spearheaded by the research and training charity, IGD, the campaign will use the scale of the industry collectively to talk directly to their employees as consumers, driving awareness and engagement to take learning beyond the workplace into households.
Working in collaboration with WRAP, last year the campaign reached over 650,000 employees including those from all the major retailers and many food processors and manufacturers. This year the campaign throughout October hopes to reach over 1 million employees. As well as engaging employees, companies are also supporting the campaign with social media, digital, in-store and PR activity.
If you’re a Twitter user and want to share some top tips for reducing your waste you can use the handle @workingonwaste or the hashtag #wow15.