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Joules wellies and logo - web crop_50854

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Who are Joules?

It was back in 1989 when working on his clothing stand at a Leicestershire country show, Tom Joule had an idea. Tom knew his customers very well and saw that the clothing on offer to them was very practical but also rather dull. So Tom set about reinventing traditional British clothing by adding twists to classic pieces through the addition of bright colours, prints and hidden details with an unrivalled focus on quality.

A unique authentic lifestyle brand was created. Since then Joules has fast become one of Britain’s best-loved lifestyle brands, thanks to values such as the countryside, colour, family and humour being placed at the heart of everything they do. Based in Market Harborough, where they’ve been since day one, their talented team of individuals work across everything from print to production to make the ordinary extraordinary.

What is the Discount?

Joules are offering members a fantastic 15% discount.

Who can get the discount?

Farmer and Grower members

Countryside members

How do I get the discount?

Shopping in store: You can claim your member discount by presenting your membership card in a Joules store*

Shopping online: Quote your special promotional code at the online checkout at Farmer and Grower members can log in here to get your exclusive discount code or call Callfirst on 0370 845 8458. 

*This must be a standalone Joules store and not a concession. This discount applies to full price items only and can’t be used in conjunction with any other offer from Joules. For full T&Cs please visit

Last edited on: 02:02:2018

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