NFU President Meurig Raymond has emphasised the power of the positive views of the public in a blog for news and opinion website HuffPost.
Mr Raymond refers to the popularity of primetime television programmes such as Countryfile and A Year on the Farm as evidence of a growing public interest in rural life and farming, and how strong support from the electorate pays dividends as the government looks at its post-Brexit priorities.
"The public demand for food they can trust is there - and in a big way. We all saw the ‘chlorinated chicken’ headlines as the Secretary of State for International Trade Liam Fox started the preliminary trade talks with the US. It’s no surprise then that 64% of the country trust British food more than the rest of the world and 66% often or always specifically look for British food when shopping."