Julian’s career in agriculture spans more than 25 years with the past decade focused on digital and data. He returned to the UK in late 2017 after nearly five years in New Zealand heading up digital for NZX Agri and then PGG Wrightson. He is responsible for Rezare Systems’ UK subsidiary based in the South West. Previously Julian worked for Farmers Weekly and Strutt & Parker. He has also been involved in a Bill & Melinda Gates Foundation-funded project digitally mapping the soils of sub-Saharan Africa.