She has worked for two large market research agencies (Millward Brown and Nielsen), focusing on the food and drink industries in areas such as brands, advertising, consumer usage and attitudes and how attitudes shape buying behaviour. She also worked for H.J.Heinz, supporting marketing and innovation.
Latterly, she brings these skills to the agriculture sector at the Agriculture and Horticulture Development Board (AHDB), where she focusses on leading insight into the Dairy sector, among other projects. She contributes to AHDB’s Targeted Activity Group (TAG) on Animal Welfare and Behaviour.
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