NFU responds to ASA ruling on vegan advert

Michael Oakes, Dairy Chairman_39247

NFU dairy board chairman Michael Oakes has responded to an Advertising Standards Authority (ASA) ruling on a Go Vegan World newspaper advert featuring an image of a cow behind barbed wire.

He said: “The NFU is surprised at this latest ruling from the ASA because, in our view, Go Vegan World’s poster presents an inaccurate representation of the British dairy industry and, therefore, has the potential to mislead the public.  

“Sadly, adverts like this one fail to recognise the high standards of animal welfare farmers adhere to. British dairy farmers take the health, welfare and well-being of their cows and calves very seriously.

“Nearly all British dairy farms are Red Tractor assured, which means they are regularly inspected against animal health and welfare, environmental, and food safety standards, while all major retailers recognise Red Tractor standards.

“The public can be confident when buying Red Tractor dairy products that the food is safe and the animals are well treated. We urge shoppers that want to buy British, quality food to look out for the Red Tractor logo.”

  • Posted by: Sarah ElphickPosted on: 26/07/2017 14:04:47

    Comment: Please continue to fight against such unbelievably crass adverts such as this one by Go Vegan World. Hopefully the British public won't be taken in by such emotive rubbish. How about a petition?
  • Posted by: Linda JohnsonPosted on: 28/07/2017 06:34:22

    Comment: the Go Vegan World ad fails to state which country they where in when they claim 'conversion', it also fails to explain the extreme response of going totally vegan. The ASA should at least have ruled for the ad to support its sweeping claims with factual references not a photo shopped picture.