NFU and Waitrose triumph at RHS Chelsea

Chelsea Flower Show judges and visitors alike have praised the NFU and Waitrose’s new display. Penny Riley's creation allows show visitors the chance to walk through a tunnel of world-class British produce.
 
Award-winning designer Penny RileyIt was a 17th consecutive gold medal for award-winning designer Penny, and the display is also one of five to be nominated for the prestigious Best in Show award for exhibitors in the Great Pavilion.

To emphasise that everything on the stand is grown here in Britain, the eye-catching design was finished off with a giant British map. The stand also includes stunning photography of growers who have contributed to the display.

View our picture gallery on Flickr here
 
The entire NFU/Waitrose stand – named Celebrating British - is made up of seasonal British produce – nothing is grown especially for the display – so visitors enamoured with any particular fruit, vegetable, flower or plant can pop to their local store and buy it immediately.
 
NFU horticulture adviser Chris Hartfield said: “We’ve had an incredible response to this display again, both from the judges and again from the visitors.

NFU and Waitrose display Chelsea 2013"The key thing this year was to celebrate the legacy of the show and its Britishness, by leaving no-one in any doubt that what is on the NFU and Waitrose’s display is from this country. It’s been a difficult year for many of our growers and this is a testament to the good and hard work they do.”
 
Sue Steptoe, Waitrose buying manager, horticulture, said: “We are proud to continue our successful relationship with the NFU in showcasing our passion for British fruit, vegetables and flowers.

"Both Waitrose and the NFU have been excited about working together for this centenary year and trying to come up with something eye-catching and we are all very proud to receive a gold medal from the judges.”
 
Celebrity visitors to the NFU/Waitrose stand on day one of the show included Jamie Oliver, Mary Berry and Joanna Lumley.

Are you on Instagram? Look for studentfarmer as they're there today posting some lovely shots from the stand.

RHS Chelsea Flower Show runs until Saturday 25 May while the stand will also be displayed at RHS Hampton Court Palace Flower Show from July 9-14.

 


Last edited on: 21:05:2013

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