Frustratingly, inaccurate and misleading negative media is becoming increasingly common with ill-informed anti-dairy rhetoric harmfully targeting both the industry as whole and individual farmers. Promoting positive messages and stories about the sector is therefore vital to ensure the 98% of consumers in the UK who drink milk fully understand the industry producing their food and the conscientious work of our dairy farmers.
To help push positive dairy messages we’ve asking dairy farmers and those associated with the industry to send short 30 second clips to NFU Dairy Adviser dmVyaXR5LnJpY2hhcmRzQG5mdS5vcmcudWs= explaining why you are proud to be a dairy farmer/of the industry. These clips could show excellent cow and calf welfare, good environmental practice, showcase the beautiful British countryside managed by our farmers or show how a farm business interacts with the local community. The NFU plans to use these clips, alongside the hashtag #proudofdairy, to promote the great work of our dairy farmers.
Find below a series of tools which can be used to help promote the dairy industry:
Send a promotional letter to the media - Click here to download a template
Find out how to take part in Open Farm Sunday here
Read our consumer facing Q&A on the day to day practices of dairy farming
Find more information on how to Back British Dairy here