The NFU’s public-facing campaigning website, Countryside Online, hosted a toolbox of new shareable content, from FAQs, fact files and case studies to buying guides and blogs.
Those were used by the public, NFU staff and members who got behind the #proudofdairy drive. NFUonline resources included a ‘Setting the Record Straight’ hub, with a guide to shooting video on mobile phones and tips to tap into social media.
*We’d like to say Thank You to all our members who got involved and who are still involved in promoting the dairy sector on social media and beyond.*
Social media wins for #ProudofDairy
- Over 75 farmers posted their own videos
- Over 100 videos posted online
- The hashtag Proudofdairy had 11K tweets with 8.6K retweets
- Jane will make you understand the care and bond between a dairy farmer & their cows. #ProudofDairy 33,000 video views 168 Shares
- Olivia & Daisy are so #ProudofDairy and very proud to look after their dairy cows to the highest possible standards 68,000 Reach, 35,000 video views
- Dairy farmer Paul wants to say thank you to all those people who #BackBritishFarming and are #ProudofDairy 85,000 Reach, 30,000 video views
- Dairy farmer Hugh wants to show you the bond between a farmer and their cows #ProudofDairy 100,000 Reach, 30,000 video views
- Come rain or shine, there is a British farmer working right now to get your food from field to fork 31,000 Reach, 166 Shares
Twitter: 48,507 Followers (up 121), 330,000 Impressions, 352 Link clicks and 801 Retweets
We secured #ProudofDairy to trend at No15 in the UK and it's still continuing to have a strong presence.
Instagram: 2,785 Followers
Top 3 posts
- Picture of Longhorn cows grazing in field 179 likes
- #ProudofDairy video of two young dairy farmers promoting the industry 601 views
- #ProudofDairy video of young female farmer promoting welfare standards 548 views