The Grocer’s Top Products Survey 2015, published today, shows that the combined value of fresh food sales in 2015 has decreased by £963m. This is largely attributed to the major retailers’ ongoing price war.
Some key points are given below:
In order of magnitude:
1.Vegetable sales decreased by £317.6m, although the drop in prices has meant sales volumes have increased by 1.5%
2.Meat sales decreased £234.5m. Volumes down.
3.Milk sales decreased by £165.2m.
4.Poultry sales decreased by £102.9m. Volumes down.
5.Cheese sales decreased by £68.9.
6.Butters, spreads and margarine sales decreased by £74.8m.
Fruit sales increased by £131.8m.
Potato sales decreased by £122.9m (greatest decrease).
Chicken sales decreased by £94.4m (second greatest decrease).
Strawberry sales increased by £37.5m (greatest increase).
Raspberry sales increased by £33.5m
A summary article can be found here.
The full report can be found here.
There are also more detailed reports for each category.