The retailer has agreed to buy additional volumes of British beef to support farmers during the COVID-19 pandemic, offering a 21-day matured British rump steak as a Specialbuy across its 877 UK stores.
In addition, Aldi have also purchased an additional 200,000 Spring Perennials from their long standing ornamental supplier, and NFU member, Lovania Nurseries (pictured above).
Following the closure of the food service market, many farmers and growers are facing an uncertain future, so support from retailers for British agriculture at this critical time is welcome.
NFU Deputy President Stuart Roberts, said: “Aldi has clearly demonstrated they recognise the need to support British farmers and growers and their efforts to buy additional volume across both beef and ornamentals and put cuts such as steak on promotion is great news. Aldi are significant players in the retail market so support measures such as these can help drive value back to British farmers and growers.”
NFU members: Click here to read the letter to NFU President Minette Batters from Aldi
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