This year’s Love Lamb Week saw the industry come together to showcase the best of British Lamb.
From posting on social media to advertising in supermarkets, there has been huge support from members, retailers and the public.
With free-trade deals with Australia and New Zealand on the cards, it is an essential time to be promoting lamb and buying British.
How did members get involved?
Social media played a large part in allowing and encouraging members' involvement in the campaign. Members posted images out on their farms, as well as sharing their favourite lamb dishes and recipes, made with their very own home-produced lamb.
This has been a great way for the public to get more of an insight into where their high-welfare and sustainable lamb comes from before it ends up on their plates.
How did retailers get involved?
The NFU was delighted to see the UK’s top retailers doing their bit to support Love Lamb Week and promote British lamb. Co-op, Morrisons, Tesco, Sainsbury's, Aldi, Asda and Lidl all got involved and helped increase consumer awareness throughout the week. They did this through on-pack stickering, magazine advertising, shelf signage, social media posts and website banners.
Here are a few examples of how retailers showed their support:
- Co-op, Morrisons, Tesco, Sainsbury's, Aldi, Asda, and Lidl all used Love Lamb Week stickers on their lamb products.
- Sainsbury's displayed a Love Lamb Week advert in its magazine.
- Morrisons had shelf signage promoting Love Lamb Week in its stores.
- Tesco displayed an online Love Lamb Week banner.
- Co-op and Morrisons created social media posts for Love Lamb Week.