Red Tractor Week is back. The 7-day campaign to raise awareness and understanding of the logo amongst UK shoppers starts today!
Each day will focus on a different Red Tractor food group, with consumers encouraged to learn, cook and eat from a different sector each day.
The campaign will involve support from prominent bloggers, licensees and retailers, as well as competitions, recipes and meet the farmer videos. At the core of this will be information about Red Tractor standards.
What’s happening?
- Monday – Poultry (chicken, duck, turkey)
- Tuesday – Dairy (milk, cheese, butter, cream, yogurt)
- Wednesday - Pork
- Thursday – Fruit
- Friday – Beef & Lamb
- Saturday – Vegetables (including sugar and potatoes)
- Sunday - Crops
How to get involved?
Most activity will be happening on Facebook and Twitter. There are a number of ways you can support and interact with this campaign:
- ‘Share’ and ‘like’ Red Tractor content on Facebook and Twitter
- Post your own content on Facebook and Twitter, tag #TrustTheTractor
- Supply videos and images to share
Follow consumer accounts on Twitter and Facebook
For farmer updates on Twitter look for @RTFarmers
For consumer updates on Twitter look for @RedTractorFood