Despite a difficult market resulting from inflationary pressures driven by exchange rates and political uncertainty, Waitrose performed well; welcoming increased consumer numbers whilst retaining high shopper satisfaction scoring. Going forward, important strategic focuses for Waitrose include online and convenience sales, investing in in-store technology to improve consumer experience, and food service expansion; giving customers additional reasons to visit branches.
"Gross sales were up 2.3% in both Waitrose and John Lewis; a solid performance in a difficult market." - Sir Charlie Mayfield, Chairman of John Lewis Partnership
Following the appointment of their first-ever Director of Food Service, Waitrose have rolled-out fresh sushi counters which are now in over 50 branches, and successfully re-launched their Food to Go range and a significant proportion of their Ready Meal range. The essential Waitrose range also remains a strong differentiator.
Predictions for the second half year hint at acceleration in all of these areas, with a major campaign on essential Waitrose, where prices will be lowered on hundreds of lines, and Only Here - a high impact visual campaign, which launched on 1 September.
Waitrose have also invested significantly in their website, including in a more efficient and intuitive search facility. Their e-commerce grocery operation made good progress, helping to build profitable sales growth of 4.3%. Waitrose convenience shops also achieved strong results with sales up by 14.6% and 3.3% on a like-for-like basis.
Looking ahead Waitrose will continue to focus on their points of difference; developing new products and further enhancing customer experience. They are well placed for Christmas trading with a high quality range of inspiring and delicious food for the festive period.
Read the full report, here.