With the Chelsea Flower show opening this week, the NFU called for provenance labelling to give shoppers the tools to identify home-grown blooms. Amy said: “The industry has gone through a seismic change over the last 30 years or so and we’ve seen a persistent decline in the proportion of home-grown flowers sold in this country. We’re at a stage now where it’s 12%.
“During peak times, what we really want to see is British people buying British flowers and supporting their growers. Our growers produce a premium product. Consumers should have the opportunity to make an informed decision and provenance labelling is a way to give them the information to make that informed choice.”
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