The week is an industry-wide initiative involving the NFU along with Agriculture & Horticulture Development Board (AHDB), the National Sheep Association (NSA), Red Tractor, HCC in Wales, LMCNI in Northern Ireland and QMS in Scotland.
Bringing the support of NFU members and sheep farmers, livestock board chairman Richard Findlay said: “Farming in the heart of the North York Moors National Park, I’ve always believed helping shoppers understand that when they buy lamb they are helping to support our countryside.
“Lamb is sustainably produced, and we’d like the country’s shoppers, chefs and supermarkets to help support our rural communities and rugged landscapes by buying lamb – cooking it isn’t difficult either, a lamb leg steak it can be on the plate in less than 30 minutes as part of a delicious recipe.”
Chief livestock adviser John Royle said: “I’m urging NFU members and all UK processors and retailers to get behind Love Lamb Week. British lamb is great product, extensively grass fed and helps to maintain the beautiful British countryside as we know it today. British lamb is at its very best right now, and produced to world leading standards, so we would like consumers to support British sheep farmers.”
How to get involved
- Farmers, producers and retailers can support Love Lamb Week by downloading materials and recipes from AHDB Beef and Lamb’s dedicated webpage.
- Shoppers can also get involved with the campaign by visiting SimplyBeefandLamb.co.uk.
- When sharing posts of delicious lamb recipes and sheep in stunning locations on social media, please use #LoveLamb and #LoveLambWeek to help raise awareness.