Hear from your poultry experts at the virtual Pig and Poultry Fair

Virtual event - P&P_78047

This year the Pig and Poultry Fair is going virtual and will feature your NFU poultry experts and members throughout the event.

Taking place on 12 May, the virtual format will enable producers to get all of the latest information and advice. From the poultry meat and egg market outlooks to technical updates, there will be something for everyone.

NFU Chief Poultry Adviser Aimee Mahony said: “Attending the outlook forums at the Online Pig and Poultry Forums gives producers the opportunity to hear about the things that matter to their own business from a variety of representatives from across the supply chain including farmers, packers, retailers and trade bodies.

"It’s also a great platform to ask questions and understand the panellists’ views on different topics including the market and the challenges and opportunities that each sector face. With the forums taking place virtually this year you don’t even need to leave the farm to get the latest information.”

Find out how you can register your place by clicking here.

When you can hear from the NFU

Time: 09:00am 
Session: Poultry meat outlook - what should you be planning for?


  • Danny Johnson, Commercial Director, ABN
  • Sophie Throup, Head of Agriculture, Fisheries and Sustainable Sourcing - Wm Morrison plc
  • David Neilson, General Manager - Chicken Agriculture, Avara Foods
  • Jonty Hay, Poultry Farmer, Hay Farms and NFU Poultry Board member

Topping the bill will be the ever popular Poultry Meat Outlook, enabling producers to hear from industry experts from across the supply chain. The panel will include Sophie Throup from Morrisons, David Neilson from Avara Foods and producer Jonty Hay. Each will outline what they see as the challenges and opportunities ahead, followed by a panel discussion. 

Time: 10:00am 
Session: Success with a slower growing bird


  • Charles Bourns, Producer and NFU Poultry Board Member
  • Patrick Nicholls, Technical Manager, Hubbard
  • Matthew Donald, Pig & Poultry Producer and NFU member

Consumers are increasingly demanding higher welfare conditions for farmed livestock – and poultry is no different. The public wants outdoor-reared or extensively stocked chicken, so how can producers deliver that? Patrick Nicholls from Hubbard Breeders will be focusing on the right genetics for success with the slower growing bird, while producer Charles Bourns will speak from experience and share some on farm management tips.

Time: 10:45am 
Session: On-farm hatching for welfare and performance


  • Jake Davies, Editor, Poultry Network
  • Erik Hoeven, General Manager, NestBorn
  • Thomas Wornham, Poultry Producer and NFU Poultry Board Chairman

Hear how Crown have moved to 100% on-farm-hatching and producers are benefiting from the welfare improvements and more importantly consistent performance. Chaired by Jake Davies, Poultry Network, Erik Hoeven, General Manager at NestBorn discusses an innovative on-farm hatching concept that significantly improves the level of welfare and health of broilers.

Time: 14:30pm
Session: Egg outlook - helping you plan ahead


  • Tom Willings, Chief Operating Officer, Stonegate
  • Mark Williams, Chief Executive, British Egg Industry Council
  • Aimee Mahony, Chief Poultry Adviser, NFU
  • Rebecca Tonks, Farmer & CEO, St Ewe Free Range Eggs​

Topping the bill, the ever-popular Egg Outlook will give producers the chance to hear what leaders from different parts of the egg supply chain see as the challenges and opportunities ahead. Tom Willings, Supply Chain Director at Stonegate will outline what the retailers are requiring from packers and where they see the opportunities ahead for British eggs on the shelves. Tom will be joined by Rebecca Tonks from St Ewe Eggs who will share her views from a producer point of view. Mark Williams from the BEIC will give an update on the Lion code, consumer perceptions and egg sales. Chaired by Aimee Mahony, NFU Chief Poultry Adviser the Outlook forum will provide valuable insight for everyone in the egg sector.

Event details

Starts: 12 May 2021 at 09:00

Ends: 12 May 2021 at 16:00

Event Cost: Free

Location: This is a virtual event

Published on: 22 April 2021

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