Proud of Poultry
The NFU have launched a work stream called Proud of Poultry which aims to showcase the many positive initiatives the poultry industry has to offer. The campaign is designed to demonstrate to and educate a variety of audiences including schools, universities, government and the media on how efficient, innovative and dynamic the poultry sector is. In short, we are Proud of Poultry and want everybody to know about it!
A working document has been formed with a variety of articles, facts and figures, infographics and case studies. There are eight pillars of work being undertaken covering:
- Food safety
- Innovation and technology
The pride in the poultry sector was evident in abundance at the poultry breakout session at NFU conference in February. NFU members together with representatives from the poultry sector were presented with the first pillar of work from the NFU's Proud of Poultry campaign which focussed on training.
Poultry board chairman Duncan Priestner introduced the document, which was produced by the NFU Poultry team. He said: “We need to share the message of healthy poultry and eggs. If there’s somewhere we can get all that information in one place, then if anyone wants to, it will be easy to find.”
The first leaflet explains why the poultry industry should be proud of its commitment to training, highlighting the 47,000 jobs the industry directly supports, with more than 15 poultry specific short courses in 25 education establishments. It also features case studies about how poultry board member Claire Bragg and the NFU poultry adviser Aimee Mahony have benefitted from working within the poultry sector.