World Egg Day: How to get involved on social media

The event is a global celebration dedicated to raising awareness of the highly nutritious and versatile egg.

To help raise the profile of British egg production, the NFU has come up with some tips and tricks to help members and the wider public support World Egg Day across social media on 8 October.

Hashtags, graphics, infographics, photos, videos and emojis are all useful in attracting your target audiences and driving engagement with your social media posts.

Use these hashtags

• Use hashtags such as #WorldEggDay and #ProudOfPoultry.

Images and videos

• Used varied images that will interest your audience, to make your posts stand out.
• You could film or take photos of egg production on farm, or the dishes you make with your eggs.
• If you are a poultry farmer, focus on posting images and videos of your farm, hens and eggs.

Graphics are a simple way of displaying information

• The NFU poultry team has a large range of graphics and infographics available for those who wish to use them to promote World Egg Day.
• Other social media graphics are available to use from the International Egg Commission’s World Egg Day social media tool kit.

Interact with your followers

• Ask questions such as “what is your favourite way to cook an egg?”
• Answer relevant questions that might be asked by your followers, such as “what time do you have to get up to collect your eggs?” or “How did you get into farming?”

Try a piece to camera

A great way to engage or interact with your audience is to record videos of yourself out on farm answering some topical questions such as:

• How do you keep your hens happy and healthy?
• Why do you enjoy being a poultry farmer?
• What do you feed your chickens?
• What is your favourite way to eat an egg?

Here are some examples of social media posts for inspiration: