A look back at #BuyMyTurkey day 2021

Published 16 December 2021

Poultry
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Lucy Longton from the NFU Food chain team gives a round-up of #BuyMyTurkey day 2021 activity. Find out what we did and how it made a difference.

#BuyMyTurkey day returned to social media on Friday 3 December, for another year.

NFU members, colleagues and the general public took to social media to promote the following key messages:

  • Using the NFU Turkey Finder to buy your turkey off a local producer.
  • Look out for the Red Tractor logo if buying a turkey from the supermarket.
  • Asking where the turkey meat is sourced from if buying from the butcher.

Over the course of the #BuyMyTurkey weekend, content was shared

The NFU’s Turkey Finder postcode tool was viewed more than 600 times as a result of the social media campaign.

Campaign video

A highlight of this year’s campaign was seeing members work alongside the NFU to produce a video that promoted British turkeys and the work farmers are putting in to producing them.

This was posted across the NFU main social media accounts, and it received more than 13,000 views. It received 33 retweets on Twitter and 145 shares on Facebook.

The NFU Poultry and NFU Food Chain Twitter accounts helped to promote the campaign by posting key messages before and throughout the day, as well as retweeting member content. Posts on these accounts reached a total of 16,900 people over the #BuyMyTurkey weekend.

Public backing for British farming 

Members got involved on the day by posting pictures and videos on social media, which showcased their turkeys and showed the public why they should back British farming this Christmas. It was great to see so many members getting involved this year and showing their support for the day.

GB News

In the media, GB News got involved in #BuyMyTurkey day by interviewing NFU Poultry member and turkey producer Edward Calcott live on television on Friday morning. This received around 400,000 views.

Radio X

Dominic Bryne from the Chris Moyles show on Radio X also got involved in by promoting #BuyMyTurkey day on national radio to their 1.7 million listeners.

Dominic then went one step further by doing an Instagram live to their 500,000 followers, wearing a turkey hat sent as a gift from the NFU.

Competitions

The campaign included two #BuyMyTurkey competitions, where the prizes were to win a locally produced British turkey using the NFU Turkey Finder.

The first competition allowed the public to enter through the Back British Farming newsletter, which goes out to more than half a million members of the public.

This competition received 5,200 entries and all entrants were made aware of the Turkey Finder, helping to find their local producer if they so wished to.

The second competition differed as it allowed the public to enter from the NFU main social media channels; members of the public had to share an NFU post promoting locally sourced turkeys to enter.

These competitions were a great way for us to promote the NFU Turkey Finder and locally produced British turkeys to the public.

Thank you!

A big thank you goes to everyone who got involved in this year’s #BuyMyTurkey campaign, either by posting videos and pictures of their turkeys on the day, or by sharing #BuyMyTurkey posts on their social media channels to help spread the message to such a wide audience.

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