Great British Beef Week – championing sustainable beef

12 April 2022

Livestock
NFU President Minette Batters at her farm in Salisbury, Wiltshire, England, pictured by her herd of beef cattle.

Great British Beef Week returns 23 – 30 April 2022, celebrating the work British farmers do to support sustainable production practices on their farms.

Great British Beef Week, the popular national event celebrating Red Tractor assured British beef, returns for a twelfth year with farmers, processors, supermarkets, butchers, farm shops, pubs and restaurants all uniting to celebrate the UK’s iconic meat.

Great British Beef Week (GBBW) is the brainchild of Ladies in Beef, a voluntary organisation of female beef farmers founded by Devon beef producer Jilly Greed and NFU President Minette Batters.

It will feature promotions on packs and in-stores, dishes on menus and in print and social media, while a number of shopper-focused special events across the nation will raise funds for the Royal Agricultural Benevolent Institution charity.

How to get involved

  1. Visit the Ladies in Beef Great British Beef Week website
  2. Choose from a range of social media assets that are free for you to use
  3. Use #GBBW2022 on your social posts

“We have the credentials to be world leaders in sustainable red meat production – to set the global standard for high welfare, climate-friendly beef and help build the British food brand, which is founded on these values, across the world.”
NFU President Minette Batters

The importance of sustainability

Environmental sustainability is the theme for this year’s campaign, which is once again supported and underpinned by evidence and data from AHDB.

The aim is to highlight how British beef farmers work tirelessly to produce some of the most sustainable beef in the world. Real-life farm stories and infographics will be central in sharing the facts about British beef production and its positive environmental credentials.

Producing beef in the most sustainable way

Minette said: “We have the credentials to be world leaders in sustainable red meat production – to set the global standard for high welfare, climate-friendly beef and help build the British food brand, which is founded on these values, across the world.

“British farmers already have an ambition to become net zero by 2040 and our beef production is already incredibly sustainable, with greenhouse gas emissions from UK beef already less than half the global average.”

beef

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