Pupil's food waste reduction idea adopted

10 March 2022

Crops Dairy Horticulture and potatoes Livestock Poultry Farm business Environment Climate change and renewables Back British Farming South East
Alfie with Produced in Kent CEO Floortje Hoette

Alfie Roberts with Produced in Kent CEO Floorje Hoette

Farmvention winner’s idea adopted

Kent youngster Alfie Roberts was delighted his idea to connect growers with waste food to cooks was to become a reality.


Eight-year-old Alfie, a winner of the NFU’s Farmvention 2021 competition, was inspired by hearing David Attenborough say how reducing waste was vital to tackle climate change.

In 2020, Alfie, a pupil at Shoreham Village School, Sevenoaks, entered his idea for a Waste Stopper app in to the NFU’s Farmvention competition. As one of the winners, Alfie secured his school £1,000 worth of STEM resources, plus a trip to the House of Commons, where he met NFU President Minette Batters and several MPs.

On 3 March, Produced in Kent launched its FoodLoop app, and Alfie attended the launch as ‘guest of honour’, sharing his original idea with invited guests from Kent. His attendance underlined his generation's view on the importance of reducing waste. Alfie is pictured here with Produced in Kent CEO Floortje Hoette.


FoodLoop, which is currently in a pilot phase, is a business-to-business app that aims to reduce food waste by connecting suppliers of surplus food with businesses, charities and community initiatives who use surplus food to make a new product, or redistribute it to those who need it. Those attending its launch enjoyed a delicious lunch made entirely from surplus produce at The Wasted Kitchen, from near Faversham.

FoodLoop software is now in its testing phase from February 2022 until February 2023. Food businesses in Kent with surplus can sign up to the project today

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