There are two opportunities to attend these one-day workshops, run by former supermarket senior buyers turned management consultants, Ged Futter and David Miles of The Retail Mind, who have worked on both sides of the negotiating table.
NFU members are intitled to a 40% saving on the price of the workshop, which will cost £300 + VAT.
Why should I attend?
Recovering increasing costs can be a difficult conversation to have with customers, especially when buyers resist the increase for as long as possible. We want to arm you with the skills to gain control, creating the best chance for you to agree the price you need from your buyer, in a constructive and robust way.
This workshop is highly interactive, focusing on real-life examples and tried and tested processes.
It will give you the skills to build and maintain strong, constructive relationships with your buyer and communicate in a way that delivers messages clearly and consistently.
“The best £300 I ever spent.”
“Absolutely five star.”
“I asked my buyer for an increase and the reaction was exactly how David and Ged said it would be. They had a tantrum, but ultimately they gave me what I needed.”
What can you expect?
During the workshop, you'll have the opportunity to roleplay the process of having the discussion with your buyer, complete with the typical responses you may receive from retailers.
Keeping calm and learning how to reframe the discussion towards the key objective is central. You'll be taught to develop soft language skills and body language awareness to give yourself the best chance of success.
Finally, we'll test your negotiation skills in a pressurised situation so you can practice how to react when a deal needs to be done and is not forthcoming.