By mid-morning, #NFU16 was trending at number three in the UK on Twitter.
Here's just a selection of places where the NFU's showpiece event of the year appeared in the news:
The Daily Mail - Farmers to warn about an industry in crisis
Financial Times - UK farmers rack up record debts
The Guardian - Leaving EU would put UK food and farming exports at risk, says Liz Truss
PA - Farmers to warn about industry in crisis at NFU Conference
The Western Daily Press - NFU calls for action to end farming crisis
Farmers Weekly - Farm profit squeeze must stop - NFU leader
Farmers Guardian:
- Farmers to seek answers on Europe as 1,400 set to attend NFU Conference
- Raymond hits out at RPA over unacceptable BPS delivery
Fresh Produce Journal - Growers 'will be unprofitable in three years'
The Daily Mail - UK farm minister urges staying in EU at time of volatile prices
Farmers Weekly - Truss warns Brexit would be leap into dark
AgriLand - British farmers on Brexit
The Daily Mail - Minister signals Brexit dividend boost for farming
The Guardian - UK environment ministers at odds over Brexit impact on farming
More from NFU16
- Our Conference hub page
- NFU16: Our sustainable food service call
- NFU16: Win a Red Tractor
- NFU16: Farmers to hear Brexit debate
- NFU16: Truss on BPS, TB and the EU
- NFU16: BPS delays 'unacceptable, a fiasco'
- NFU16: Make profits central, says Raymond
- NFU16 - watch the opening video
- Join in on social media
- The NFU16 programme
- Watch live
- 2016 officeholder elections
- Pictures from NFU Conference 2016?