NFU asks: Who's profiting from lamb?

cuts of cooked lamb on a plate with garnish_170_25

Farmers who were getting 60 per cent of the retail price this time last year are now receiving 50 per cent.

Lower retail prices are good for consumers, and will help bolster demand for lamb which has been falling year on year. But consumers aren’t seeing as much of a drop in price as farmers, which begs the question – who is profiting from lamb?

The graph below, from AHDB, shows that the share of the retail price of lamb received by the farmer has tracked below the level received in 2014, and well below the returns received in 2013. Retail prices paid by consumers have also fallen, but not by as much.

lamb profits graphic july 2015_478_289

Charles Sercombe_275_411NFU livestock board chairman Charles Sercombe said: “The farmgate price of lamb is reaching critically low levels. Farmers know that markets are more volatile than they have ever been, but they will be galled to see that while their share of the retail price is falling, that fall-off is not being fully reflected in the price on the shelves.

"Everyone in the supply chain needs to make a sustainable margin, but it looks like both ends of this supply chain – farmers and consumers – are getting a raw deal at the moment. It begs the question – who’s profiting from lamb?

“Farmers need a sustainable price for their product that encourages them to invest in future production, so that British lamb can be on British shelves for the consumer to enjoy in the years ahead. We know that demand for lamb is falling year on year, so I call on retailers to give pride of place to British lamb on their shelves, and to join the industry in promoting this fantastic product during the spring and summer – our peak season when our product is at its best.”

“We also call on the industry to develop risk management tools that can help farmers to deal with the volatile markets that are causing such uncertainty. Farmers need these tools to help them to plan and invest for the long-term.”

“I’ve recently put four key asks at the door of retailers, and this week’s latest figures make those asks more critical than ever. We want a fair deal for farmers, and a fair deal for consumers, so my call to retailers is to act now – and deliver that fair deal.”

Key NFU asks

  1. NFU logo square_275_275Transparency and a commitment to deliver on British lamb sourcing, specifically clarity on when retailers season starts and finishes.
  2. Getting closer to producers: Direct contracts and improved communication which offer stability and confidence to producers. Will also give the potential to work towards buying British all year round.
  3.  
  4. Product development: Outline plans with how you plan to develop new products to entice consumers to buy British lamb and enable lamb carcasses to be balanced more easily.
  5. Ensure that labelling is clear on British lamb and that the Red Tractor logo is used.