Headed by Ladies in Beef and AHDB, Great British Beef week is back for the 14th year, celebrating this versatile meat, which is often the centre piece of Sunday lunch, barbecues or special occasions.
Launching on St George’s Day (23 April 2024), the week aims to promote great British beef and the high standards to which it is produced. The key message of the campaign this year centres around Britain’s maritime climate, which delivers frequent rainfall, producing an abundance of green grass and in turn, naturally delicious beef.
The week will see lots of industry stakeholders supporting the event, from farmers, butchers and processors to restaurants and supermarkets, with in store promotions highlighting the benefits of great British beef to consumers.
British beef re-imagined
To promote the week, AHDB hosted an on-farm event, which brought together an array of chefs, butchers, farmers and marketing analysts to demonstrate the quality and versatility of British beef to those working in the food service industry.
The event hosted at NFU member, Anna Blumfield’s, Essex farm included a farm walk, butchery demonstration and two cooking demonstrations, as well as a live panel session hosted by AHDB.
How to get involved
The NFU will once again be supporting the campaign on social media channels as well as in Countryside magazine and in the Back British Farming newsletter.
You can get involved, too, by using the hashtags #GBBW24 and #GreatBritishBeefWeek24 on your social media posts, saying why you’re proud to produce British beef.
“Beef farmers across the country produce beef to the highest welfare and environmentally sustainable standards and Great British Beef Week gives us an opportunity to celebrate British beef and work with retailers and chefs to promote it.”
NFU Livestock Board chair David Barton
Proud to produce
NFU Livestock Board Chair, David Barton is encouraging fellow beef farmers to get involved. He said:
“We have a great story to tell producing delicious British beef. Our cows graze on pastures that are habitats for wildlife and shape our landscape. I’m proud to be a beef farmer and I’m proud of the high quality product that we produce.
“Beef farmers across the country produce beef to the highest welfare and environmentally sustainable standards and Great British Beef Week gives us an opportunity to celebrate British beef and work with retailers and chefs to promote it.”
Ladies in Beef, which first began the campaign, is a voluntary organisation of female beef farmers founded by Devon beef producer Jilly Greed and former NFU President Minette Batters.