Back British Farming Day – what we achieved
Back British Farming Day brought farmers, growers, politicians, businesses and the public together to celebrate British farming and make the case for greater support for homegrown food production. Find out what was achieved and what we did.
The NFU’s Back British Farming Day has become a key date in the parliamentary calendar. It’s a chance for MPs and peers to show their support for farmers and growers and gives us the opportunity to show the opportunities there are for growth in this crucial sector.
We take the messages heard during this year's campaign through to government, politicians, businesses and the wider public to ensure that farming features in their thinking.
See our reach
Social media round-up
Together, we achieved almost 1.5 million views across national and regional social media channels. Here's the breakdown:
Our national channels
- Public and member channels amassed 493,201 views from content leading up to and including BBF Day
- Content generated almost 1.5 million views and engagement significantly above industry benchmarks.
The best performing posts were:
Regional
- NFU regional social media channels had 992,867 views with NFU East's West Sussex County Chair Frans De Boer's BBFD poem getting 964,000 views alone
It was possible that 91 million people saw posts from BBF Day thanks to the volume of people who posted about BBF Day outside of NFU social media channels.
A big thank you to everyone that got involved with the social media.
Results at a glance
- 100+ MPs and peers attended
- 40+ regional media interviews
- over 500 pieces of press coverage
- 1.5 million views across social media
See our press work
The launch of the NFU’s new ‘Ready to Grow: Unlocking British Farming's Economic Potential' report generated plenty of media coverage on Back British Farming Day with NFU President Tom Bradshaw interviewed across the airwaves.
His morning broadcast round included BBC Radio 5 Live’s Wake Up to Money, Times Radio Early Breakfast Show, LBC and LBC News. Tom was also interviewed on GB News and by Matt Chorley on BBC Radio 5 Live.
Meanwhile, NFU Chief Economist Jack Watts was interviewed on Radio 4’s Farming Today.
The report was picked up by The Times, Daily Telegraph and Daily Express, all quoting NFU President Tom Bradshaw, as well as by some of the country’s leading regional newspapers such as The Yorkshire Post and Eastern Daily Press.
Online activity
From thousands of views to our Back British Farming Day toolkit page to our widely shared 9 ways to back British farming, we had great engagement on both NFUonline and the NFUapp.
We also took this year's Back British Farming Day as a chance to refresh our Back British Farming campaign area on NFUonline. You'll find detail of our active and annual campaigns plus a look at some of our recent campaign achievements.
Why Back British Farming Day matters
Back British Farming Day gives us a moment to celebrate British Farming. It gives us a space to celebrate what farmers and growers do and how critical they are to our food security.
