Livestock: Social media content and infographics for members

The NFU has created a suite of shareable content to help members showcase the British beef and sheep industry on social media.

British farming has a fantastic story to tell. The animation and the images below contain just some of the facts and figures to help you showcase the ways British farmers work to protect the environment, care for their animals and provide nutritious food for the nation.

How to use this page:
  • Use the green download buttons to download each infographic and save them to your device. Or,
  • Click or tap on the infographics to save them to your device. 
  • Next, share the infographics on Twitter, Facebook or Instagram.

Are you looking for:

Shareable infographics for use on Twitter

Cattle feed infographic_69586

Source: Cattle Farm Practices Survey 2019, Defra

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Instagram British beef greenhouse gas carbon footprint infographic_70702

Source: Land Use: Policies for a net zero UK, Committee on Climate Change, 2020

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Greenhouse gas emissions infographic_61463

Source: 2019 UK Greenhouse Gas Emissions: Summary, BEIS

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Red meat source of nutrients infographic_70613

Source: AHDB, Red meat and nutrition: the facts

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British livestock produced to highest welfare standards_70607

Source: Farm animal welfare: Global review summary report, Evidence Group/NFU, 2018 

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65% UK farmland best suited to grazing infographic _70605

Source: Farming Statistics - provisional crop areas, yields and livestock populations at June 2019, Defra

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Grazing cows and sheep infographic_70606

Source: Large Blue priority species fact sheet, Butterfly Conservation/Defra

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35,000 biodiversity schemes infographic_70611

Source: Agriculture in the United Kingdom 2017

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Renewable energy 10 million homes infographic_70610

Source: NFU, NFU Cymru, NFUS, UFU, Delivering Britain’s Clean Energy From The Land

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Antibiotic use infographic_70609

Source: Targets Task Force: Two Years On, Responsible Use of Medicines in Agriculture Alliance (RUMA), October 2019

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91% of households eat red meat infographic_70608

Source: AHDB, Red meat and nutrition: the facts

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Source: Producer information and wool values, British Wool website

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91% of households eat red meat infographic_70608

Source: Journal of Dairy Science

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91% of households eat red meat infographic_70608

Source: Milk and Dairy Nurtition, NHS

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91% of households eat red meat infographic_70608

Health Benefits of Red Meat, Livestrong

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Shareable infographics for use on Facebook and Instagram

Example wording

Here is example text you can use when you share the animation. Please include the web link to encourage members of the public to sign up to support our Back British Farming campaign: 

British farming = high quality food and working to tackle climate change. Join our campaign to #BackBritishFarming 

Vehicle signs - by members' request

  • Posted by: Jeremy ChamberlaynePosted on: 14/12/2018 16:53:11

    Comment: I am less than certain that much of the public will be we assured by the claim that red meat “only” contributes 10% of GHG, especially those who eat little or none of it. I assume the figure includes milk and milk products too. They would claim that they need their cars and consumer products and global flights, but they do not need meat.

    It seems to me that we should stress that, in the days before domestication, wild ruminants contributed an even larger proportion of a smaller amount of GHG. - all part of the natural carbon cycle. Secondly, they need to know the importance of grazing livestock to the diversity of landscape and ecology.

    I would find it harder to defend the current consumption of intensively fed poultry and pigs and the impact of global intensive farming - not that I would choose to condemn it.
  • Posted by: S. ScottPosted on: 20/11/2019 19:59:32

    Comment: It might be useful to add to the info graphics the fact that livestock make a massive contribution, through manure and rotational farming, to the fertility and soil structure of much of the nation's arable land. Additionally, in the wake of the backlash against plastic, it may be useful to include the fact that products made from wool, horn and leather are sustainable, renewable and plastic free.
  • Posted by: Anthony AustinPosted on: 20/11/2019 22:07:51

    Comment: Very good and thought provoking e.g, aqriculture = 10% GG emissions. Is this gross or net of emissions from land.if no agriculture performed? Agricultural land, usually and necessarily, is more fertile than non-productive land and has much greater potential to capture CO2 and contribute some of this to soil carbon. Moreover, in our locality we probably have more wild deer in the woodland than farmed sheep in fields.
  • Posted by: Elizabeth YeandlePosted on: 26/11/2019 12:23:28

    Comment: I know this may sound really stupid but can you turn the table on greenhouse gas emissions in the UK on its head with the 10% Agriculture at the bottom. Despite the figures some people see the one at the top as the worst - i.e the top of the table! sorry to be a pain I know it is just a percption
  • Posted by: Kevin HawesPosted on: 14/12/2019 09:56:09

    Comment: I don’t understand how something can be two and a half times lower. 250% is two and a half times higher. 75% is a quarter lower. So what does “two and a half times lower” mean?
  • Posted by: NFUonline website teamPosted on: 02/01/2020 15:41:28

    Comment: Hello Kevin. Thanks for your comment. The 'two and a half times lower' comes from the figures for emissions from Western European beef production when compared with the global average. Western European beef production emits 19 kgCO2e per kg carcass weight, compared with a global average of 46 kgCO2e per kg carcass weight (a factor of 2.5x). This is taken from figures contained in the following report: Tackling climate change through livestock: a global assessment of emissions and mitigation opportunities, Food and Agriculture Organisation of the United Nations, 2013
  • Posted by: Simon SmithPosted on: 10/01/2020 19:03:20

    Comment: I am looking at the information produced by the NFU to combat the onslaught of vegan propaganda both on social media and now mainstream television. I am doing so because we sell our own home, grass reared beef in our restaurant, and I want to put some information out on the tables and within the menus. I want people to feel comfortable about eating that beef and enjoy it knowing it's good for the environment, so I was looking for some inspiration.
    I have to say that I am disappointed and I don't think what you have produced is really hard hitting enough, it lacks punch because it doesn't make people think enough about the impact on our countryside if grazing animals were to disappear.The romantic view of our wonderful countryside countryside is not one of vast East Anglian arable plains, (although that has a special kind of beauty too), it is instead a patchwork of hedged meadows on rolling countryside, or uplands with stonewalls and sheep grazing. If you check out google images for our countryside that is what you will see, and people want to see that when they go for their holidays in Dorset or the lake district. If there is no cattle or sheep farming this landscape is redundant and it will be lost,tax payers would not meet the costs of hedging, walling , topping or managing millions of acres of hay meadows to produce hay that nobody wants. The alternatives are turning some of this land to crops which will require a huge increase in , chemical pesticides and herbicides as well as a huge increase in oil based fertilisers particularly where crops are being grown on marginal land and where we will have lost the use of manures. Many will point to tree planting as a better use of our land but we should be making people aware of the huge impact that will have on the way we enjoy the countryside. There are no views when you are driving through a forest, and whilst it's pleasant in small doses, do we really want to see just trees? I don't see this message being put out anywhere.

    Apart from land use and the changes
  • Posted by: Alan SutcliffePosted on: 22/01/2020 14:57:07

    Comment: Why don't you start a 'BritishBeeFebruary ' campaign on social media with a recipe containing beef every day of the month. It may be a last minute idea but always worth a shot.

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