If you’re looking for a rugged, reliable off-road 4x4 vehicle built for British countryside life and smart for business - the INEOS Grenadier delivers.
As a member of NFU, you now have access to an Affinity Programme vehicle offer designed for farmers, landowners, and rural businesses.
The INEOS Grenadier wasn’t born in a boardroom. It was sparked in a London pub.
The vision was simple: create a truly capable, no-nonsense 4x4 utility vehicle for people who rely on their vehicle to do a job — not just get from A to B. That meant engineering something uncompromising. Something that could handle remote hillsides, rutted farm tracks, wet fields, and heavy loads — day in, day out.
When existing options no longer met the needs of working people - land owners, farmers, and off-road professionals - INEOS stepped in with a clean sheet of paper and a clear goal: build a new 4x4 from the ground up, with utility, durability, and mechanical integrity at its core.
- Designed in Britain with input from real-world users
- Engineered to be easy to maintain and repair, with parts that make sense
- Built in a world-class facility in Europe, with proven partners in automotive engineering
- Tested in extreme terrain across six continents to ensure reliability under pressure
The result is the INEOS Grenadier — not a tribute, but a tool. A new generation of 4x4, built for people who need a vehicle that works as hard as they do.