The National Farmers’ Union (“NFU”) is an employer’s association with registration number 245E with its office at Agriculture House, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TZ. These terms and conditions are binding on all applicants to the NFU direct debit switch incentive (“promotion”).
1. Introduction
These terms and conditions (“promotion terms”) apply to the NFU Direct Debit switch incentive promotion (the “promotion”) operated by National Farmers’ Union (“NFU”, “we”, “us”, “our”). By participating in the promotion, you agree to be bound by these promotion terms.
2. Promotion period
The Promotion begins on 00:01 10 July 2026 and ends on 14 August 2026 at 23:59 GMT (the “promotion period”).
3. Eligibility criteria
3.1 The Promotion is open to existing NFU Farmer & Grower members provided:
a) you are a current NFU member;
b) you are aged 18+ and your NFU membership business is registered in the UK (even if you reside outside the UK);
c) you currently pay your membership fee by cash/cheque/bank transfer (not Direct Debit) during the Promotion Period;
d) you switch to Direct Debit by either following the link provided in the email communication and completing the Direct Debit form, completing the Direct Debit from in the Members’ Area on NFUonline.com, contacting NFU CallFirst 0370 845 8458 or contacting your local group secretary; and
e) your Direct Debit remains active for at least one full billing cycle.
3.2 Excluded from participation are:
a) employees of Ridgeline or any other third party directly involved in the Promotion; and
b) existing members already paying by Direct Debit.
4. The offer
4.1 Eligible members who switch to Direct Debit during the Promotion Period will receive one (1) Ridgeline Beanie Hat as a complimentary gift (delivered by post).
4.1.1 Ridgeline Beanie Hats will be supplied in a colour chosen at random, and no exchange for alternative colours will be permitted.
4.2 In the event that a beanie becomes unavailable, or a supplier is unable to fulfil its obligations, the NFU will provide an alternative prize of equal value.
5. How to claim the offer
5.1 To participate and receive the Ridgeline hat and the opportunity to enter the prize draw, eligible members must either follow the link provided in the email communication and complete the Direct Debit form, complete the Direct Debit form in the Members’ Area on NFUonline.com, contact NFU CallFirst 0370 845 8458 or contact their local group secretary to switch their membership payments to Direct Debit;
5.1.1 CallFirst advisers will log the Direct Debit instruction and delivery preference against your membership record.
5.1.2 Only one (1) Ridgeline hat per eligible member.
6. Redemption
6.1 Provided that the member has successfully set up a Direct Debit that remains active for at least one full billing cycle, the Ridgeline beanie will be sent by postal delivery to the primary contact address on the membership record within twenty (20) working days of the month after the first payment has been successfully processed.
6.2 It is the member’s responsibility to ensure the primary contact address on the membership is correct and up to date. NFU is not responsible for Ridgeline hats that are not received due to incorrect postal addresses.
6.3 Non-receipt must be reported to [email protected] or 0370 845 8458 within 30 days of expected delivery.
6.4 NFU is not responsible for delivery failures due to:
a) incorrect/invalid contact details provided by the member;
b) email delivery issues (including spam filters).
7. General
7.1 We reserve the right to verify the eligibility of participants and to disqualify any participant who does not comply with these Promotion Terms or who tampers with the entry process.
7.2 The NFU reserves the right to amend these terms and conditions or to cancel, withdraw or amend the promotion at any stage, if deemed necessary in its opinion, or if circumstances arise outside its control.
7.3 Our decision in all matters relating to the Promotion is final and binding.
7.4 The Promotion and these Promotion Terms are governed by English law and subject to the exclusive jurisdiction of the courts of England and Wales.
7.5 The promoter is the National Farmers Union ("NFU"), Agriculture House, Stoneleigh Park, Stoneleigh, Warwickshire, CV8 2TZ.
8. Data protection
8.1 In order to fulfil the Ridgeline beanie incentive as part of your switch to Direct Debit, it is necessary for NFU to collect your personal data (specifically, your name and home address). This processing is necessary for the performance of the contract between you and NFU (under UK GDPR Article 6(1)(b)).
8.1.1 For more information on how NFU handles your personal data, please see our Privacy Notice
9. Accessibility
If you have any difficulty accessing or entering this promotion, please contact us at [email protected]. If you would like these terms and conditions in another format (for example: audio, large print, braille) please contact us and we will endeavour to provide it.
10. Contact details
For any queries regarding the promotion, please contact CallFirst on 0370 845 8458 or email [email protected].